Use the Search terms report to see how your ads performed when triggered by actual searches within the Search Network. Identify new search terms with high potential, and add them to your keyword list. Look for search terms that aren't as relevant to your business, and add them as negative keywords. This can help you avoid spending money showing your ad to people who aren't interested in it.
The difference between a search query and a keyword
A search query is the exact word or set of words a customer enters when searching on Google.com or one of our Search Network sites. A keyword is the word or set of words AdWords advertisers create for a given ad group to target your ads to customers.
How to check Search Query Report?
To generate your AdWords search query report:
1. Click the Campaigns tab.
2. Click the Keywords tab.
3. Click the Details button.
4. Select All from the drop-down.
5. Click the download button to export the data.
To generate your Bing Ads search terms report:
- Click the Reports tab.
- Select Search Terms under Performance from the Report type drop-down.
- Include “Delivered match type,” “Keyword” & “Search query” from Choose your columns.
The main reason to use search query report is to improve our campaign performance in terms of CTR, keywords quality score, Avg position, bidding…etc.
Tags: AdWords, Google AdWords Search Query Report, Search Term Report, AdWords Search Query Report, Bing Search Query Report, Yahoo Search Query Report.