మొత్తం పేజీ వీక్షణలు

గురువారం, అక్టోబర్ 09, 2014

Formulas for Internet Advertisers Always Should Keep in Mind.



CPM Calculation:
Cost = CPM x (Impressions/1000)
CPM = Cost x 1000/Impressions

CPC Calculation:
Cost = CPC x Number of Clicks
CPC = Cost / Number of Clicks

CTR Calculation:
CTR = (Number of clicks / Number of Impressions) x 100

CR Calculation:
CR = (Number of Conversions / Impressions) x 100

CPA Calculation:
Cost = CPA x (Impression x CTR x CR)
CPA = Cost / (impressions x CTR x CR)
Avg CPA = Avg CPC / CR
also
CPA = CPL / CR
NP = VPA – CPA

CPV Calculation:
CPV = Total Cost / Number of Total Visits

eCPM Calculation:
eCPM = (Total Cost / impressions )x1000
also
eCPM = eCPC x Conversion rate x 1000

eCPC Calculation:
eCPC = Total Cost or Revenue / clicks
NP = CPC – eCPC

eCPA Calculation:
eCPA = Total Cost / Number of Conversions


Abbreviation:   
CPC = Cost per Click
CPM = Cost per Thousand Impressions
CPA = Cost per Action
CTR = Click Through Rate
CR = Conversion Rate
CPL = Cost per Lead
CPV = Cost per Visits
eCPM = Effective Cost per Thousand Impressions
eCPC = Effective Cost per Click
NP = Net Profit
 

శనివారం, సెప్టెంబర్ 27, 2014

SEO ranking will benefit from publishing on sites like SlideShare.



SEO used to be three things
1)   Keywords
2)   Links
3)   Content

But the bigger challenge is how to make a plan to get ranking in search engines. Its required proper plan to implement. I can’t discuss everything here (Complete SEO), I wanted to discuss about sites like slideshare how it going to help in SEO.

How to Optimize Your SlideShare Content for SEO

If a piece of SlideShare content features on the first page of Google search results (as shown in the screenshot above), there are definitely some strong keywords in play. Where should you feature these keywords? How do you ensure that search engines understand and are able to determine which keywords represent your SlideShare content? Here are the answers:

    Title: First and foremost, you must optimize the title of your content for SEO. Include keywords in the title. It has been observed that SlideShare posts return in search results for long-tail keywords. So make sure you have a prominent long-tail keyword in the title of the document, PDF, presentation or video that you upload on SlideShare.

    Tags: You can add more than 10 tags. These will help people use the internal search function to find your content. It is not known if this information is also indexed by search engines but it is important nevertheless.
    Description: Keywords should be included in the description of your SlideShare content.

    Anchor Texts/Hyperlinked URLs: You can include links within your content, for example, a link on every slide of your presentation. A SlideShare SEO test shows that hyperlinked URLs are better for search engine indexing as compared to anchor text. So, include URLs that start with an http:// and hyperlink them to the desired landing page rather than hyperlinking text content.

As an additional tip, you could benefit by naming the file (PDF, Word, PowerPoint or Video) with the title containing the keywords.

The above Optimization tips can be applicable for sites like SlideShare, check the below top 15 sites like SlideShare.

http://ahead.com/

Tags: sites like slideshare, slideshare seo, seo for slideshare, slide share, optimize for slideshare.

శుక్రవారం, సెప్టెంబర్ 26, 2014

Know Few Life Lessons from Azim Premji









Azim Premj, the fourth richest person in India, is credited for diversifying Wipro, which was originally a manufacturer of vegetable and refined oils in Amalner, district Jalgaon in Maharashtra. The 69 year old business tycoon took charge at a young age of 21 and since then has been imparting many of the lessons he learnt during his career with India's youth. BI India puts together 5 life lessons that every budding entrepreneur can learn from him.

Know Your Strength
While it is important to know one's weaknesses, it is equally important to know one's strengths as well. Azim Premji has followed this throughout his life and turned what was then a $2 million hydrogenated cooking fat company into the $ 7 billion company, with a presence in 60 countries. At an event organized by AIMA and Bombay Management Association, he had said that it important to cherish the good in us because it is only our strengths that helps us correct our weaknesses.

Stay Grounded
Every entrepreneur can become successful. But what is important is to not let success go to your head. Or so says Premji. He has always advised young entrepreneurs to remain down to earth because the moment one lets success get into the head, he is already on his way to failure. He has also stressed on the fact that failure is as much a natural phenomenon as success is. So, when you encounter failure, always learn your lessons and move on!

Be Far-Sighted!
The 69 year old philanthropist believes change is inevitable. And so he advises everyone to develop their own early warning system, which sets the alarm and prepares one for the changes ahead. He believes 'being forewarned is being forearmed' even when things are going right.

Stick To Your Values!
He has believed that one's value system forms the core of the business. Premji has time and again emphasized on the need for sticking to values because he firmly believes that success in business eventually but inevitably follows. He has said that once you stand by what you believe and don't compromise with it under any circumstances; he becomes resilient to stand up to crisis, a quality much adored in entrepreneurs!

Have Faith!
Azim Premji has always believed that it is important to have faith in one's own ideas, even when everyone around tells you it is impossible. It is this faith that has helped him diversify Wipro and make it an IT giant, not just in the country but across the globe.
Source from: Click here


Tags: Azim premji, ajith premji, wipro ceo, indias richest person, wipro ajith premji, wipro azim premji, life lessions.
 

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